The Official List of Frequently Asked Questions
2017 Index-Card-a-Day Challenge
June 1 to July 31, 2017

The challenge is about the DOING and not the
It is the process of creating each day that matters.

An annual creative challenge
Facilitated by Daisy Yellow
Buy a pack of index cards
♥ draw ♥ doodle ♥ write ♥ collage ♥
♥ paint ♥ haiku ♥ stamp ♥ stitch ♥
61 DAYS : 61 CARDS

What on earth is ICAD?

Starting June 1, Create something on an index card every day for 61 days. Note your card number [ICAD #1, ICAD #2...] on the reverse of each card to The day YOU start is your official ICAD #1. 

Motto: You do not need to catch up, just start.

The idea is not to multi-task with 99 other things that you are doing, to check the box, to halfheartedly commit. Whether you are a botanist, a physical therapist, a non-fiction writer, a Japanese language tutor, a TV reporter, a java programmer or an oil painter, you can absolutely benefit from the challenge. You do not need to consider yourself an "artist" to participate. I am a self-taught artist, so I do not have any sort of magic foundation in the arts. My background is actually in finance and accounting. And yes, I am one of those people who thinks that everyone is an artist. I will tell you that this is a totally do-able challenge. I've done it for 5 years in a row. It requires work and commitment. But it will be worth it!

Do we have to use index cards?

YES. Simple materials push you to think in new ways. Index cards are without a doubt "not" the perfect substrate. But they are abundant, so we do not hesitate to pitch them when the work turns into a catastrophe! Get index cards. They can be lined, gridded, plain, neon or dividers or rolodex cards. Most challengers use 3x5" or 4x6" index cards or the metric equivalent thereof. The maximum size for the challenge is 4x6". And yes, gotta be index cards. Not nice paper cut to size. That misses the entire point. We are working with a basic index card, not with a perfect substrate. 

What do we do with our index cards?

This is up to you. Anything goes. Make flash cards to teach yourself Russian. Paint with acrylic paints. Drip india ink. Dye with espresso. Practice origami folds. Stitch. Sketch. Doodle. Stamp. Collage. Cut up weave the pieces back together. Write Haiku poems. Document your paint collection. 

How do I keep track of what's up with ICAD?

  1. Bookmark the 2017 ICAD Index. That's where you'll find the prompts every Sunday at 2am CST starting May 28. 
  2. Here's the home page and starting point for ICAD
  3. Get the blog feed in your favorite feed reader.
  4. Subscribe to the Daisy Yellow Newsletter.

“As so often happens, the thing left undone
tires you most of all, you only feel
rested when it has been accomplished.” 
José Saramago

What About Prompts?

The prompts for each week will be posted weekly on Sundays at 2am CST starting May 28th. 
You can find links to all of the prompts from the ICAD Index.

Each week, there's a THEMATIC PROMPT  {i.e. maps or nature or mark-making} which is fairly broad, like a technique or medium or area of focus.

Each day, there's a TOPICAL PROMPT {i.e. cartoon, geometric, parasol, zombie}.

Historically, about 52% of challengers follow the prompts. Actually, I don't have the hard scientific data to back that up! But that's my guesstimate! The prompts are 100% optional, so if you like them, you can use them. Or do your own thing.

How much does it cost?

ICAD is free to participate. If you find value in the challenge and it makes a difference in your life or in the way that you approach your creative work, please consider purchasing a Zine or contributing to the Tip Jar. Thank you for being a supporter!

Contributions help support the endeavors and free year-round content at Daisy Yellow. This blog is ad-free.

These things make a big difference and help me know that this all matters to you. I'm happy to be an indie blogger.  No sponsors, no sponsored posts, no employees, no fancy sales techniques, no pop-up ads, no tricks. Thank you to the folks who have contributed to the Daisy Yellow Tip Jar!!! It means a great deal and helps me know that my work makes a difference in your life. 

Social Stuff

Share your index card creations!!! 1000's of folks do the challenge each year! Use the hashtag so that you can find other challengers and say hello. All of that creates a super bunch of fun. 

Instagram Hashtag Use #dyicad2017 to find the ICAD tribe. I'm gypsy999.
Flickr Group I am not kidding -- there are 17,000 ICADs in the group! SEVENTEEN THOUSAND. When I started ICAD in 2011, we convened @ Flickr and a small but mighty group continues to post each year!
Pinterest Board


Expand your ICAD! You can enjoy the camaraderie of the challenge in a positive +  supportive ICAD Facebook group. Open thru August 5, 2017.  🌿 The group is a playful, energizing respite from the chaos of the world. Plus get the Daisy Yellow Gazette, an encouraging email from Tammy every Saturday during the challenge. Non-Refundable. ©2011-2017 Tammy Garcia

Add To Cart
15.00 20.00

In this 6-tutorial-pack, you'll explore new ideas, mediums & techniques on the inviting small format of an index card! My example cards are 3x5". You will receive via instant download a 22 page full color PDF with a list of materials, examples and links to 6 tutorial videos. One hour of high quality video instruction!!! You will adore these playful, beginner level techniques! 

Pack includes these tutorials: Corners Collage, Pattern Mapping, Abstract Landscape, Rainbow Sherbet, Doodle Spark and Block Lettering.

Videos are accessible thru 12/31/19 and are not downloadable. Tutorial packs are non-refundable but if you do purchase the same pack twice, I will refund your duplicate payment. These tutorials are included in the ICADextras pack offered in late May/early June 2017.

©2017 Tammy Garcia

Add To Cart

Questions? Contact me at tammy.daisyyellow [at] gmail [dot] com and we'll figure it out!

Don't have a PayPal account? Use the Tip Jar at the bottom of the home page of Daisy Yellow. This link takes you to PayPal [but] you can purchase via debit or credit card without a PayPal account. If you contribute $5 you'll get ICADlite. If you contribute $15 or more you'll get ICADextras! Tips appreciated!!!!

You can also find the zines in my Etsy Shop.

Zine #16: Getting Unstuck & Figuring Out What to Do
4.00 5.00

February 2017. 24 pages in full color PDF format.

Articles: Creativity Doesn’t Mean Ideas Flow 24/7, Hop on Your Indigo Instant-Surfboard, Low Altitude Phases are Just Plain Normal, How do {You} Draw? Letting a Project Go, Build on the Little Good Things, Your Page is a Mini-Universe.

Upon purchase, you'll receive a link to download the zine. Non-refundable. ©2011-2017 Tammy Garcia

Add To Cart
Daisy Yellow Index Card Art 101+ Ideas

101+ ideas for creating small format art! An array of my handmade 3x5" index card artwork with a description of each card and ideas for your own work. 

28 pages in full color digital PDF format. Upon purchase, you'll receive a link to download the zine. Zines are non-refundable. 

©2011-2017 Tammy Garcia. 

Add To Cart
Daisy Yellow Index Card Art 95+ More Ideas
7.50 10.00

95+ more incredible ideas for creating small format art! An array of my handmade 3x5" index card artwork with a description of each card, the medium(s) utilized and ideas for your own work. Images are larger and more detailed than the 101+ Ideas Zine!!!

60 pages in full color digital PDF format. Upon purchase, you'll receive a link to download the zine. Zines are non-refundable. 

©2011-2017 Tammy Garcia

Add To Cart
Daisy Yellow Index-Card-a-Day Kick-Start Guide
3.00 6.00

Ideas, insights & tips to motivate and support creatives during the Daisy Yellow Index-Card-a-Day Challenge! Plus an assortment of my handmade 3x5" index card artwork.

26 pages in full color digital PDF format. Upon purchase, you'll receive a link to download the zine. Zines are non-refundable. 

©2011-2017 Tammy Garcia

Add To Cart

Tips & Tricks?

Start brainstorming the materials, themes or techniques you'd like to explore. With a luxurious 61 individual cards to create, you've got endless possibilities. What would you like to learn? To practice? To refine? Where would you like to start? Where would you like to wind up? Anything goes, as long as an index card is your substrate and the card is a component of the design. 

Set aside a small work space and think about what time of day you'll work on your card each day in June and July. Will you work on your card after dinner each evening? At lunch sitting on a park bench? 

If you are traveling, think about what you'll need to take with you and how you'll incorporate art in your travels, your family trip to the beach or business trip to Tokyo. I've traveled for several weeks during each of the past three ICAD challenges. 

Can kids participate?

Definitely! There's an Index-Card-a-Day: Kid Version. My daughters do the challenge each year, in their own way. Get the kids involved! Kids generally like to work on their ICADs in batches, not necessarily one per day.

What is the history of the index-card-a-day challenge?

I started index-card-a-day in 2011 on a whim. I was sitting in a cafe and wanted to draw. I happened to have a stack of index cards in the pocket of my backpack and drew some mandalas. I thought that it might be fun to draw a bunch of cards over the course of the summer.  

ICAD began in 2011 with a 92 day challenge.
Since 2012 ICAD has been a 61 day challenge.
2017 marks year seven of the challenge.

Copyright stuff

Please respect the work that I have put into developing the challenge, supporting materials & prompts. Do not copy/paste the prompts or Tammy's index cards to your blog or website or distribute in paper or electronic format without permission. The challenge is a labor of love but the content and copyright are that of Daisy Yellow.

Design, content and images © 2011-2017 Tammy Garcia.