19 Newsletters Later, Pondering

Musings about newsletters spiced up with digital artwork.

Hi everyone! The Daisy Yellow Update went out via email this week, so if you signed up for the newsletter it should be in your in-box. If you want to get the next newsletter, there's a subscription box at the top right of the home page or on the about page. Guess which is used more often? 

3 years and 19 newsletters later, Pondering

What if readers used each issue as a mnemonic device or a calendar alarm - some sort of futuristic bookmark that acts as a nudge to make time for creative work?

Would it be helpful to curate the latest posts with little excerpts?  

Most newsletters that I receive are all about all the stuff the company/person wants to sell me. 

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Could the words inside inspire positivity + creativity? 

Is it an effective tool for announcing workshops, zines, prompt series, challenges & sales?

What if the content didn't baffle me? What if I use it as a project to learn how to write better newsletters? So meta. 

The logistics of sending a newsletter.

To send the newsletter, I use a service called MadMimi {no affiliation, good service}. I try to do most Daisy Yellow stuff myself - no employees/consultants/admins/designers - nada. Thus tools like Squarespace, Vimeo, Adobe CC... are invaluable. But the fact is that you actually cannot effectively send 1000+ emails from your lovely gmail account. [Here's more than you could ever want to know about sending emails]. 

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If you want to subscribe, you'll find a box at the top right of the home page or on the about page.  Everyone is using pop-up box slider things and bartering free content for sign-ups, but I'm not going that route. Also: You can find lots of freebies in the prompts/tutorials section. Oh, and I combined the About, the Contact and the Newsletter page into the About page. Simpler.

How often to send the newsletter?

My goal for 2017 is to send 12 newsletters. The newsletter began in early 2014 with a goal of one per quarter. My love of quarterly goals and metrics goes back to my days as an accountant. I like setting small goals that I will actually meet! A good sense of accomplishment. I sent 4 in 2014, 6 in 2015 and 8 in 2016. 

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Metrics for the data junkies.

Last year, on average 55% of recipients opened the newsletter and 15% clicked a link to read further. Per MailChimp, as of January 2017 the average "open" rate for art/artists is 27% and the average click rate {which is supposed to be a better measure of interest} is 3%. So I am really happy that so many folks want to stay in touch and read more. Thanks everyone! 

PS. If you would like to read the current newsletter online, check it out here.

PSS. I'd love to know what kind of creative ideas you'd like to see in future newsletters? 

PSSS. Further reading--> How to Write a Newsletter that Gets Read and 15 Tips on Writing, Editing a Newsletter and How to Write Newsletters

PS^4. All of the art in this post is digital art created in Photoshop by altering or combining photographs of real things {the last photo is of a sunrise and traffic signals, can you see them?} or photographs of my analog artwork.