7th annual challenge
June 1-July 31, 2017

[cue Jeopardy theme music]


Simple materials push you to think in new ways. The ICAD challenge is about doing a tiny creative project each day for 61 days. It's not an art challenge and you definitely do NOT need to be an artist to participate. Instead, it's a creative challenge 🌈 so please don't worry or strategize about the finished product, don't focus on composing or preserving or archiving or framing.

This is not an art competition.
It's a creative challenge.
Can you create something on
an index card every day
for 61 days? I bet you can.

It's about creative play and experimentation - about trying new things and seeing what happens. It is about working in a small format with a small daily commitment to yourself, to your creative work. What will you discover? 


Yearning for inky fingers, overflowing stacks of art & general collage chaos? Always!!! I founded the ICAD Challenge in 2011 to inspire people to add creative work INTO the daily flow of life, to make it so darned normal that you keep going all year. There is a camaraderie and a collective energy, so positive, in knowing that you are doing art and other people around the globe are working on the same challenge. 


Challengers tell me that playing on a simple index card each day, building that daily creative rhythm, is energizing and life altering. It will positively impact the way that you approach your daily creative practice.

Creative challenges can be
powerful experiences.

If you aren't doing creative work on a regular basis, you can use the challenge to kick-start a daily practice. If your once-beloved art time has disintegrated, you can use the challenge to get back into the groove. Already a wickedly busy artist? Leverage the energy of the challenge to refresh + pump up the volume on the art you are already doing!!! Use ICAD to experiment in a new medium, make flash cards to learn a language, draw cartoons about kangaroos, explore a theme, write 61 pieces of found poetry or play with mixed media collage. The options are literally never-ending. 

The Official ICAD FAQ

What size should you use? What's so magical about index cards? Find find the simple rules of the challenge, tips for success, badges, hashtags & more. 
The handy FAQ answers all of your questions!

2017 Challenge Index

The index serves as a dynamic table of contents as the challenge rolls out each year, it is updated with links to weekly prompts, weekly themes & reference information. 
2017 Index + Prompts

What Can You Do With an Index Card?

Draw detailed patterns! Paint with acrylics! Make mixed media collages! Outline the next chapter of your novel! Glue down found poetry! Do a blind contour self-portrait! Practice brush-lettering with turquoise india ink!
50 Ideas for Creating on Index Cards

ICAD Guest Posts 

2016: Part One, Part Two, Part ThreePart Four
2015: Part One

ICAD Heirloom Digital Badges

Lots & lots of badges

Thoughts About Creative Prompts

The subject of creative prompts is something near and dear to my heart.
I believe that they can change how we approach our creative practice.
Read my very geeky in-depth thoughts about prompts

Ideas for Collecting & Celebrating

When you get to the challenge finish line, it's time to celebrate your accomplishment and document your collection of tiny works. Photograph them, throw them up in the air, put a rotating collection up on your fridge, make a mobile, turn them into a journal.

Photographing Your ICADs

Tips for Photographing Your Index Cards


This year's extra offerings.

🌻A private ICAD Facebook group for you to share your cards as you work thru the challenge. My intention is to provide a warm, welcoming, positive, supportive group where creative people can share without feeling like it's a competition. In past years, the group was public and I am no longer comfortable doing that. It's kind of like this... a playfully energizing respite from the chaos of the world. 🌿 Creative work will flow into the group every day and we'll focus on each person's commitment, the clever ideas, the creative approaches, the silly tangents and series, get to know each other and have some fun! 

🌻Weekly Daisy Yellow Gazette, an encouraging email from Tammy during the challenge.

🌻 5 index card art video tutorials to expand your repertoire! Released June 15, 2017, about 2 weeks into the challenge. Playful beginner level techniques with acrylics, collage, watercolor & hand-lettering. FB access not required.

To get the 5 index card tutorials, share your work in the private FB group and get the weekly Gazette, select ICADextras.
$15 USD, save $5 thru May 28.

To share your work in the private FB group and get the weekly Gazette, select ICADlite. $5 USD. 

from 5.00
Add To Cart
6.00 10.00
Add To Cart


95+ more index cards from my collection of handmade 3x5" index card artwork and a description of the mediums and quick description of the techniques. Launching points for your own small format work!
60 pages in full color PDF format.

4.00 6.00
Add To Cart

ICAD Kick-Start

Insights, strategies & details to motivate & support you during the annual ICAD Challenge. Filled with actionable ideas gleaned by creating 1000s of index cards and facilitating this intense challenge for six years!
25 pages in full color PDF format.

4.00 8.00
Add To Cart

101+ Ideas
for Index Card arT

101+ index cards from my collection of handmade 3x5" index card artwork and a list of mediums. Launching points for your own small format work! 
28 pages in full color PDF format.


Answers to your questions

If you have a question, I've developed an array of free self-serve information here at Daisy Yellow!!! 🌈 It's just me behind-the-scenes here at ICAD Headquarters and much as I would love to, I cannot physically reply to every question asked. Please check the FAQ and the 2017 Index and I bet you'll find the answer! If that fails, you can contact me via this contact form!